Latest news, stories, helpful articles and handy tips from the Eligible team.
An open unlove poem to one-night stand mortgage broker from a broken-hearted borrower. To commiserate valentines day, we're following a borrower unlucky in love.
What's the best growth advice for mortgage brokers? The best advice isn't just a single piece of helpful insight, it's about many key aspects that contribute to growing a successful business. You need to figure out what's important to your mortgage firm right now so you know where to focus your efforts for growth. Mortgage brokers spend so much time advising their own customers, it's only fair that they are given access to their own advice, to help them grow and succeed in financial services. So here goes...
Customers. They make your world go around. If you thought winning customers was hard, keeping them is even harder- especially if you want to win-back customers for good ( yep, that's the dream!). Not every business is perfect, which is why they invest in win-back strategies and initiatives to keep them coming back again and again. Check out some of the best winning win-backs that you can add to your marketing strategy.
We’re happy to announce the launch of our first TMA cohort on our Retain Lite product. 🎉🎉🎉The Finance Roome, UK Financial Consultancy Services and Zebra Mortgage Centre are among the first firms to be launched.
You’ve probably made these 4 lead generation mistakes before, or you’re making them right now. Some firms are so fixated on generating leads that the planning and execution are rushed. With the race against time to generate more and more leads for your mortgage business, are you happy with your strategy? We’ve rounded off 4 of the biggest lead generation mistakes that we’ve seen in the market, so you know what to avoid and how to fix it! Does your strategy need an overhaul?
If you’re looking for ways to drive traffic to your website, you’ve come to the right place. We've pulled together 11 sure-fire ways that you can improve your site traffic for your mortgage business. Look out for bonus tip #12!
Customer lifetime value (CLV) is so underrated. It has such an impact on the growth of your business, but many firms continue to neglect this metric. However, it doesn’t necessarily mean you don’t care about your customers. Are you set up to actively measure your CLV? Do you know why it’s important? Customer lifetime value tells you how much money you can expect to make from a customer. This sum covers what’s expected to be spent with you over the business relationship.