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Cookies Policy
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Cookies Policy


Last updated: 11th October 2021

We use cookies and similar technologies (cookies) on this website.

A cookie is a small text file that is downloaded onto your device when you access a website. It allows the website to recognise your device and store some information about your preferences or actions.

We will obtain your consent to use these cookies except when the cookie is strictly necessary for the operation of our website.

The cookies used on our website are either set by us or by our third-party service providers, and fall into the following categories:

  • Necessary: those that are necessary for the operation of the website, including cookies which allow you to interact with our website, recall selections you make as you move between pages, or which enable core functionality such as security, credentials authentication, network management and accessibility and to identify changes in information you provide to the website.
  • Functional: those that are used to provide services or to remember choices you make so we can personalise our content for you. We use this information to customise your experience of our website to meet your preferences – for example, to allow you access to recently viewed pages, to allow you to dismiss notices and suggestions etc.
  • Performance (analytics): those that analyse the use of our website, for example, provide us with information about how you use our website and your journey to our website.
  • Advertising (targeting): those that we use to deliver advertisements about our products that we think may be of interest to you on our website and on third party websites and apps.

Information collected by the cookies we use may include:

  • the Internet protocol (IP) address used to connect your device or computer to the Internet;
  • the location of your device or computer;
  • information about your activity on our website, for example, information on items you have clicked on/searched for;
  • device and browser settings and metrics, for example, event errors and time zone settings;
  • purchase and content use history; and
  • Uniform Resource Locators (URLs) used to gain access to, through and from our website (and relevant information regarding your visits).

Some of the cookies set on our website may be set by third party service providers. These providers have access to personal data about you, obtained when you use our website. We set out below the third party cookie providers that set cookies on our website.

  • Google Analytics
  • Facebook
  • Twitter
  • Perfect Audience
  • AppNexus
  • Yahoo
  • Active Campaign
  • Hotjar

We use a combination of session and persistent cookies. Session cookies keep track of your current visit and how you navigate the website and persistent cookies enable our website to recognise you as a repeat visitor when you return. The session cookies will be deleted from your device when you close your browser. Persistent cookies remain on your device after you have left the website.

In addition to being able to refuse non-necessary cookies through the functionality on our website, you can also manage cookies through your browser settings. Most browsers have cookies enabled by default, but you are able to change your cookie settings, which are usually found in the ‘options’ or ‘preferences’ menu of your internet browser. You can block any cookies from any website by activating the setting on your browser that allows you to refuse the setting of some or all cookies. However, if you block all cookies you may not be able to access all or part of our website or use some features of our website. You can also use your browser settings to delete cookies. For more information about cookies please visit https://ico.org.uk/your-data-matters/online/cookies/.

For more detailed information on the cookies we use, please see the table below:

Cookies set by us
Name of cookieTypeSession or Persistent Expiry Purpose
_fbpAnalyticsPersistent3 monthsThis cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
_gaAnalyticsPersistent2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gidAnalyticsPersistent1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_gcl_auAnalyticsPersistent3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
__gat_gtag_UA_112538084_   AnalyticsPersistent1 minuteSet by Google to distinguish users.           
_hjidAnalyticsPersistent1 yearThis is a Hotjar cookie that is set when the customer first lands on a page using the Hotjar script.
_hjFirstSeenAnalyticsPersistent30 minutesHotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSampleAnalyticsPersistent2 minutesHotjar sets this cookie to know whether a user is included in the data sampling defined by the site’s pageview limit.
_hjAbsoluteSessionInProgressAnalyticsPersistent30 minutesHotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
elementorNecessary NeverThis cookie is used by the website’s WordPress theme. It allows the website owner to implement or change the website’s content in real-time.
ac_enable_trackingPerformancePersistent1 monthThis cookie is set by Active Campaign to denote that traffic is enabled for the website.
_gatPerformancePersistent1 minuteThis cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
Cookies set by third party service providers
Name of cookieTypeSession or Persistent Expiry Purpose
pa_uid AdvertisementPersistent2 yearsThis cookie is set by prfct.co. This cookie is used across the websites that use same ad network to display ads to the other advertisers in the network.
test_cookieAdvertisementPersistent15 MinutesThe test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies.           
pa_twitter_tsAdvertisementPersistent2 yearsThe pa_twitter_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_crosswise_tsAdvertisementPersistent2 yearsThe pa_crosswise_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_yahoo_tsAdvertisementPersistent2 yearsThe pa_yahoo_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_openx_tsAdvertisementPersistent2 yearsThe pa_openx_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.    
pa_rubicon_tsAdvertisementPersistent2 yearsThe pa_rubicon_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_google_ts   AdvertisementPersistent2 yearsThe pa_google_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
uuid2AdvertisementPersistent3 monthsThe uuid2 cookie is set by AppNexus and records information that helps in differentiating between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment.
personalization_idAdvertisementPersistent2 yearsTwitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
iAdvertisementPersistent1 yearThis cookie is set by OpenX to record anonymized user data, such as IP address, geographical location, websites visited, ads clicked by the user etc., for relevant advertising.
uidAdvertisementPersistent1 year, 24 daysThis cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments.
IDEAdvertisementPersistent1 year, 24 daysGoogle DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
anjAdvertisementPersistent3 monthsAppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners.
IDSYNCAdvertisementPersistent1 yearThis cookie is used for advertising purposes.
BAdvertisementPersistent1 yearThis Cookie is used by Yahoo to anonymously store data related to user’s visits, such as the number of visits, average time spent on the website and what pages have been loaded. This data helps to customize website content to enhance user experience.
ouidFunctionalPersistent1 year, 24 daysAssociated with the AddThis widget, this cookie helps users to share content across various networking and sharing forums.
na_idFunctionalPersistent1 year, 24 daysThe na_id is set by AddThis to enable sharing of links on social media platforms like Facebook and Twitter.

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