Keep your customers for good.

We analyse every client interaction to help you build stronger long-term relationships and grow your business. Retain clients automatically, turning outbound into inbound.

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Your best customer is the one you already have.

More profitable
More likely to refer

Improve your client retention by 16% in just three months.

Introducing Retain, by Eligible. The first dedicated AI mortgage retention solution.

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Retain |

Helping mortgage lenders and brokers retain their existing clients.

At, Eligible, we know how valuable your current clients are to your business growth.

See who’s been talking about us
The retention solution everybody’s talking about.


Our CEO’s top tips on marketing for mortgage leads.

Steal some tips to add to your strategy and action some quick wins for your mortgage business.

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Retain for brokers |

Retain for your team.

We contact your clients at the right time automatically. Reduce time spent chasing clients to stay on top of their product needs.

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Retain for your customers.

We use financial analytics and concepts to improve your clients understanding. Delight clients with your own branded application.

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Retain for customers |

"Delighting and retaining clients has always been at the very heart of the businesses I’ve run. Retain helps automate and improve so much of what we did manually but in a engaging and charming way.
I liken it to hunting with a rifle when everyone else is using a shotgun!"

Peter Rollings
Former Director Foxtons, CEO Marsh & Parsons

Stay in the loop.

wash your data
June 23, 2020

Data hygiene for advisers. Attention advisers, it’s time for a cleanse!

Data hygiene 101 – you know how to clean your hands, but do you know how to clean your data? COVID19 has taught many firms that the data they hold on their client base just isn’t clean enough. Meaning they have struggled to keep clients engaged, missing opportunities to offer advice when they have needed it the most.

social media for brokers
June 5, 2020

Social media tips for advisers to help win new clients

Advisers across the UK have turned their focus to digital. Now more than ever, it's important for firms to understand the value that technology can improve operations and client relationships. If you're not doing business on social you could be missing a trick.

Online Presence
May 18, 2020

Building your brand’s digital presence

In the last three months, people all over the world have become incredibly reliant on technology. It's being used as a primary channel for communication, education and purchase. Considering current circumstances, building your brand's digital presence has never been more important. So where do you start?

Start making more money from your existing customers.

Take a quick demo to see how Eligible can help grow your business.

It only takes 15 minutes.