Latest news, stories, helpful articles and handy tips from the Eligible team.
Is history repeating itself? Five years on from the stamp duty surcharge by Eligible CEO, Rameez Zafar. Do you remember exactly what you were doing five years ago? While there is currently significant focus on Chancellor Rishi Sunak’s announcement that the stamp duty holiday has been extended, another stamp duty milestone is approaching that nobody’s talking about.
Building buyer personas will help you win more business. Fact. Buyer personas help you better understand your customers, prospects and partners. They help you know what makes your customers tick, so you can tailor your approach to win them over. Not all customers are the same, so a one size fits all approach won't deliver a good return for your business.
What's the best growth advice for mortgage brokers? The best advice isn't just a single piece of helpful insight, it's about many key aspects that contribute to growing a successful business. You need to figure out what's important to your mortgage firm right now so you know where to focus your efforts for growth. Mortgage brokers spend so much time advising their own customers, it's only fair that they are given access to their own advice, to help them grow and succeed in financial services. So here goes...
Customers. They make your world go around. If you thought winning customers was hard, keeping them is even harder- especially if you want to win-back customers for good ( yep, that's the dream!). Not every business is perfect, which is why they invest in win-back strategies and initiatives to keep them coming back again and again. Check out some of the best winning win-backs that you can add to your marketing strategy.
You’ve probably made these 4 lead generation mistakes before, or you’re making them right now. Some firms are so fixated on generating leads that the planning and execution are rushed. With the race against time to generate more and more leads for your mortgage business, are you happy with your strategy? We’ve rounded off 4 of the biggest lead generation mistakes that we’ve seen in the market, so you know what to avoid and how to fix it! Does your strategy need an overhaul?
If you’re looking for ways to drive traffic to your website, you’ve come to the right place. We've pulled together 11 sure-fire ways that you can improve your site traffic for your mortgage business. Look out for bonus tip #12!
Customer lifetime value (CLV) is so underrated. It has such an impact on the growth of your business, but many firms continue to neglect this metric. However, it doesn’t necessarily mean you don’t care about your customers. Are you set up to actively measure your CLV? Do you know why it’s important? Customer lifetime value tells you how much money you can expect to make from a customer. This sum covers what’s expected to be spent with you over the business relationship.
Keep a customer for life, not just for Christmas. We’re well into the festivities of the holiday season! You've probably been to a fair few festive events, and had some of your own. Sorted your secret Santa gifts, gorged on the endless mountain of office treats and the ultimate office Christmas party. So, here are our 8 sure-fire ways for you to boost your customer retention over the Christmas period. You're welcome!
Email marketing is one of your strongest marketing channels. Right now, the pressure is on for financial institutions to improve their communications strategies to stay competitive and ward off the competition.