Mortgage news, fintech analysis, CEO insights, eligible stories

What’s the best growth advice for mortgage brokers? The best advice isn’t just a single piece of helpful insight, it’s about many key aspects that contribute to growing a successful business. You need to figure out what’s important to your mortgage firm right now so you know where to focus your efforts for growth. Mortgage brokers spend so much time advising their own customers, it’s only fair that they are given access to their own advice, to help them grow and succeed in financial services. So here goes…

Building buyer personas will help you win more business. Fact.
Buyer personas help you better understand your customers, prospects and partners. They help you know what makes your customers tick, so you can tailor your approach to win them over. Not all customers are the same, so a one size fits all approach won’t deliver a good return for your business.

Customer feedback is everything!
Here at Eligible, we LOVE customer feedback, even if it hurts to hear unfavourable comments about your business- it’s still constructive!