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Eligible blog

Latest news, stories, helpful articles and handy tips from the Eligible team.

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September 8, 2021

Social media best practice for brokers

Over 60% of the world’s population are on social media... So, it's time you learned how to leverage that channel.

RZ PROFILE
March 17, 2021

Five years on from the stamp duty surcharge

Is history repeating itself? Five years on from the stamp duty surcharge by Eligible CEO, Rameez Zafar. Do you remember exactly what you were doing five years ago? While there is currently significant focus on Chancellor Rishi Sunak’s announcement that the stamp duty holiday has been extended, another stamp duty milestone is approaching that nobody’s talking about.

Persona
March 6, 2020

Buyer personas how-to.

Building buyer personas will help you win more business. Fact. Buyer personas help you better understand your customers, prospects and partners. They help you know what makes your customers tick, so you can tailor your approach to win them over. Not all customers are the same, so a one size fits all approach won't deliver a good return for your business.

Customer feedback
February 26, 2020

Customer feedback, your ultimate secret weapon.

Customer feedback is everything! Here at Eligible, we LOVE customer feedback, even if it hurts to hear unfavourable comments about your business- it's still constructive!

growth advice for mortgage brokers
February 5, 2020

The best growth advice for mortgage brokers

What's the best growth advice for mortgage brokers? The best advice isn't just a single piece of helpful insight, it's about many key aspects that contribute to growing a successful business. You need to figure out what's important to your mortgage firm right now so you know where to focus your efforts for growth. Mortgage brokers spend so much time advising their own customers, it's only fair that they are given access to their own advice, to help them grow and succeed in financial services. So here goes...

Win back customers
January 29, 2020

How to win-back customers and keep them for good

Customers. They make your world go around. If you thought winning customers was hard, keeping them is even harder- especially if you want to win-back customers for good ( yep, that's the dream!). Not every business is perfect, which is why they invest in win-back strategies and initiatives to keep them coming back again and again. Check out some of the best winning win-backs that you can add to your marketing strategy.

Lead acquisition mistake
January 24, 2020

4 of the biggest lead generation mistakes you don’t want to make.

You’ve probably made these 4 lead generation mistakes before, or you’re making them right now. Some firms are so fixated on generating leads that the planning and execution are rushed. With the race against time to generate more and more leads for your mortgage business, are you happy with your strategy? We’ve rounded off 4 of the biggest lead generation mistakes that we’ve seen in the market, so you know what to avoid and how to fix it! Does your strategy need an overhaul?

Website traffic
January 15, 2020

11 ways broker firms can drive traffic to their website.

If you’re looking for ways to drive traffic to your website, you’ve come to the right place. We've pulled together 11 sure-fire ways that you can improve your site traffic for your mortgage business. Look out for bonus tip #12!

Customer lifetime value
January 7, 2020

The importance of customer lifetime value and its impact on business growth.

Customer lifetime value (CLV) is so underrated. It has such an impact on the growth of your business, but many firms continue to neglect this metric. However, it doesn’t necessarily mean you don’t care about your customers. Are you set up to actively measure your CLV? Do you know why it’s important? Customer lifetime value tells you how much money you can expect to make from a customer. This sum covers what’s expected to be spent with you over the business relationship.

8 ways xmas
December 17, 2019

8 ways to boost your customer retention over Christmas

Keep a customer for life, not just for Christmas. We’re well into the festivities of the holiday season! You've probably been to a fair few festive events, and had some of your own. Sorted your secret Santa gifts, gorged on the endless mountain of office treats and the ultimate office Christmas party. So, here are our 8 sure-fire ways for you to boost your customer retention over the Christmas period. You're welcome!

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