Reading:
Building your brand’s digital presence

Building your brand’s digital presence

May 18, 2020
Online Presence

Building your brand’s digital presence has never been more important. In the last three months, people all over the world have become incredibly reliant on technology. It’s being used as a primary channel for communication, education and purchase.

Using tech to communicate during COVID-19 has helped support many firms to reach their clients. Now it’s time to build on your digital presence to ensure you remain front of mind and ahead of the competition.


Lets get digital

Even before COVID-19, 97% of consumers were using the web to search for a business. Think about it, what do you do when you’re looking for a new product or service to buy, you check out their website, see what people are saying about them and read reviews even before you make an enquiry.

Considering current circumstances, focusing on building your brand’s digital presence needs to be a key priority on your firm agenda. So where do you start?


A good website

To be visible online, you need to have a website.

A website is a visual representation of you and your brand. It’s where you can tell your story. Where you explain your offering, and why you’re better than the competition. Some do it well, including client testimonials, reviews, videos and images.

Poor websites are just as bad as none at all. In most instances, this is your clients very first touchpoint with you. You don’t want to give them a reason to leave before they’ve even submitted contact details, which you want to make as easy as possible. Websites that don’t generate traffic won’t deliver leads, simple as. If you’re struggling to generate traffic, you can read our blog with 11 ways to help.

Remember this is one of your most valuable assets to your businesses. It’s your chance to stand out and differentiate yourself from the competition. So it’s a worthy investment. There are plenty of website builders out there, you’ve just got to choose a content management system (CMS) that works for you.

Top tip: Be competitive


Build your email tribe

Building on your database can help you improve your online presence. Promoting your sign up to the newsletter, blogs or exclusive content via social media and your website can improve your presence online. It’s a great way to get referrals too from your current clients if you add in some incentives and loyalty schemes for referring others.

You can also add in “Forward to a friend” or share buttons to encourage your own tribe to promote your brand for you. Running competitions on social media to grow your community will also help you gain followers as well as leads for your database.

Remember, your data is your treasure trove, so make sure you’re using systems that store it securely and allow you to segment and target your audience to increase conversions.


Use social media

Another good source of visibility online is social media.

Social media is just another touchpoint that firms have to engage with their audience and vice versa. There are alot of varying social channels out there, but you need to pick the ones most appropriate to you and your audience both prospect and current.

Focus your attention and resource on the channels where your customers live and curate your promotional strategy around that channel. Many customers often research brands on social media even before looking for a website. This way they can research and see that other people are saying about you.

Be authentic, true to your brand and professional. These social accounts are just another channel for your brand to connect with customers.

Top tip: Be active


Test out digital ads

A quick solution to get your brand in the face of your customers is paid digital advertising. For ease of understanding these can be roughly split into two categories: display ads like banners and search ads (what you see when you search in Google or Bing).

You can also do ads on social media and retarget people who have been to your website but not submitted an enquiry form- also know as marketing.

If you’re looking or more tips on lead gen, we’ve summarised 7 just here.


Think SEO & content

SEO stands for “search engine optimisation”. You want to rank as high as possible for search terms relevant to your business’ products or services. Search engines are based on complex algorithms, so they change frequently. However, they will always be looking for the most relevant content to be displayed from the search terms.

This means your content on your website has to be optimised for what your audience is looking for. It needs to be relevant, useful, link to other internal content on your website for starters. Sounds easy right? Nope, not when you’re in direct competition with thousands of businesses offering similar products or services.

Blogging is a great way for you to boost your digital presence. This content can be shared on every online channel, in turn, raising awareness and reach for your business and improving your SEO. Produce content that your audience really cares about. Don’t make the mistake in thinking you know what they are thinking and feeling, do your research.


Final thought

Jumping on the digital bandwagon can help your firm scale your brand recognition.

Ensure you’re producing authentic relevant content to encourage repeat and new visitors to your website and social channels. With the above tips, you can grow your digital presence and stand out from the competition in your market. Building a strong online presence will help your brand build credibility over time and improve your reputation.

Think, the more digitally active you are the more exposure you give your brand online.

Get great articles direct to your inbox

We’ll never share your details with third parties.
View our Privacy Policy for more info.

Related Stories

growth advice for mortgage brokers
February 5, 2020

The best growth advice for mortgage brokers

What's the best growth advice for mortgage brokers? The best advice isn't just a single piece of helpful insight, it's about many key aspects that contribute to growing a successful business. You need to figure out what's important to your mortgage firm right now so you know where to focus your efforts for growth. Mortgage brokers spend so much time advising their own customers, it's only fair that they are given access to their own advice, to help them grow and succeed in financial services. So here goes...

Customer feedback
February 26, 2020

Customer feedback, your ultimate secret weapon.

Customer feedback is everything! Here at Eligible, we LOVE customer feedback, even if it hurts to hear unfavourable comments about your business- it's still constructive!

Persona
March 6, 2020

Buyer personas how-to.

Building buyer personas will help you win more business. Fact. Buyer personas help you better understand your customers, prospects and partners. They help you know what makes your customers tick, so you can tailor your approach to win them over. Not all customers are the same, so a one size fits all approach won't deliver a good return for your business.

Arrow-up