Buyer personas how-to.
Stacey Millard
March 6, 2020
Building buyer personas will help you win more business. Fact.
Buyer personas help you better understand your customers, prospects and partners. They help you know what makes your customers tick, so you can tailor your approach to win them over. Not all customers are the same, so a one size fits all approach won’t deliver a good return for your business.
